The Future of Search: Reaching for a Piece of Google's Pie

[smitharose]

"[Google] cannot stay on top forever. Yes, it is in the spotlight now, but a lot of smart and well-funded companies are developing technology that is different from what Google offers," Erik Hansen, president of SiteSpect, a provider of search engine marketing and Web optimization technology, told TechNewsWorld.


Last year, when Wikipedia founder Jimmy Wales announced plans to launch a new search engine in the first half of 2007, everyday users of this now ubiquitous tool wondered what Wales could do that Google (Nasdaq: GOOG) couldn't. However, the search engine community knew better.

Of course, Google reset the benchmark for search several years ago, which led to Merriam-Webster's dictionary listing of the company's name as a transitive verb.